The Atlantic is using a company called NowThis News, and it’s a bunch of young kids and it’s real snappy and clever and fast-paced and quick. And it’s interesting. It’s along the lines of Huffington Post — very young. But you think about that for The New York Times, and that doesn’t feel right for us. We want to be quick and clever and interesting, but how do we do it in a way that leans into the web without being disrespectful to our audience?
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