Calling Bullshit on Sports Illustrated.
Gawker calls SI out on positioning themselves as the Mother Jones of sports publications. Ads running in South Africa seem to suggest they covered the 1968 Olympics in a way that transcended sports. In fact, they did just the opposite and brushed off the events as a distraction from the Olympics.
Earlier this week Gawker themselves had bullshit called on them, when they tried to explain away their own advertising controversy involving their True Blood campaign, as a disagreement between what is important to their ad department and the integrity of their editorial department.