Every time I would talk about the “process” the crew would stop filming, their way of hushing me up. I started to tell the cast we should share what we were asked about in our weekly interviews because they were trying to establish plotlines to make us fight. This did not go over too well with the crew, which sat us down as a group to “talk” to us about the process. I told them, if you want to keep it real, film you talking to us about what you are calling a “process.” Hilariously, a junior director of the show said, “She’s right,” and brought out a camera, and the main director said, “Get that camera out of here. Now.
You know when people talk about the unlimited supply of inventory on the web? That’s the biggest load of bullshit I’ve ever heard. It’s ridiculous. It’s like saying there’s an unlimited supply of paper in the world. Yes. It’s irrelevant. What matters is that you create opportunities that are unique. The front page of a site, on a day, if it has an exclusive sponsor on that day, that’s a unique opportunity.
Only one person can have this. Either it’s going to be HBO or Showtime. If you want that particular date, you better lock it in soon. There’s a limit to how much discount we can give you. That’s how we get pricing power. I don’t see the web as any different than any other medium that’s ever existed.
I want us to be the next MTV, ESPN and CNN rolled into one – and everyone always rolls their eyes
The reality is that MTV was bought by Viacom and CNN went to Time Warner. We have set ourselves up to build a global platform but we have maintained control.
The media aren’t very good at two of their most important jobs
Job one: Answering the question “What’s happening now?”
Getting the answer to this, unless you’re a news junkie who’s been following along obsessively, can be surprisingly difficult. Sure, many outlets (like Quartz) don’t try to cover events minute-by-minute but instead choose specific angles. But even on the big news sites this week, it could be hard to figure out what was going on.
This is a problem of design. Most sites deliver breaking news either in the form of an article, periodically rewritten—which gives you some background, but becomes useless when news is moving fast—or a live blog, which is easy to keep current, but a lousy way of informing someone who hasn’t been keeping close tabs. And good live-blogs were few. (A handful of places, notably Circa, are experimenting with solutions to this design problem.)
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