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A Delay for the Daily: Apple, News Corp. Push Back Launch Date
The issue isn’t with the app itself, which News Corp. executives and their proxies have been showing off over the last few weeks, but a new subscription feature that Apple is building into iTunes.
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The dominant models of search and social for discovery seem to point to the need for syndication above the need for subscription to branded channels. The syndication model in turn requires additional focus on relevance. This, together with the new needs for social and design, again points to the need for media companies to refocus their efforts on their core competency; journalism.
This also points to the need for new platforms that allow these media companies to syndicate their content. Proliferation of individual apps or channels is not the new model. Google/Yahoo news isn’t the new model - they’ve been surpassed by Facebook already. Community sites like Digg and Reddit are not even in the running.
The good news for media is that when they embraces the new model, I think they will make far more money than they ever have in the past due to the combination of broader distribution and better targeting leading to larger ad revenues.
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Jobs isn’t the only one who may want to stick it to the Times. The Gray Lady is Murdoch’s longtime bête noir, and just as he targeted it with his “Greater New York” section in The Wall Street Journal, he’s apparently trying to wound it with The Daily as well: We hear brass at the tablet newspaper have been trying to poach a few key staffers from the Times and have succeeded in stealing Gabriel Dance, nytimes.com’s valuable chief multimedia producer.
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Reading ‘The Daily’
The most interesting thing about Rupert Murdoch’s iPad newspaper is what won’t be in its opinion section.
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Did Steve Jobs screw over progressives—and America—for the right to sell Fox programs on iTunes?
Oh lord. This is why I am a total independent. Don’t ever put me in the progressive or conservative camp, because both of you are batshit crazy.
This is such a whiny article. Steve Jobs doesn’t care about your politics, he just wants to sell cool products.
(Source: thesmithian)
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The Daily : An iPad Only Daily Newspaper
News Corp. has spent the last three months assembling a newsroom that will soon be about 100 staffers strong. The Daily will launch in beta mode sometime around Christmas, and will be introduced to the public on the iPad and other tablet devices in early 2011. It is expected to cost 99 cents a week, or about $4.25 a month. It will come out - as the name suggests - seven days a week. The operation is currently working out of the 26th floor of the News Corp. Building on Sixth Avenue in a space that looks like a veritable construction zone. The staff’s permanent home will be on the ninth floor, and they’ll move down once it’s ready.
Among the writers and editors recruited to be part of The Daily:
- Greg Clayman : Heading up publishing
- Richard Johnson : Gossip, Hollywood and Los Angeles bureau
- Sasha Frere-Jones : Entertainment and culture
- Mike Nizza, Steve Alperin, Pete Picton : Managing editors
- Molly Young
There is considerable interest from Apple regarding the project, as they enter further into a subscription based model for publications on the iPad
Several sources said Apple chief Steve Jobs and Murdoch have been in conversations about the project for a while. When the project is announced, don’t be surprised if you see Steve Jobs onstage with Rupert Murdoch, welcoming The Daily to the app world.
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