More so than any person I ever met in my life, he had the ability to change his mind, much more so than anyone I’ve ever met. He could be so sold on a certain direction and in a nanosecond (Cook snaps his fingers) have a completely different view. (Laughs.) I thought in the early days, “Wow, this is strange.” Then I realized how much of a gift it was. So many people, particularly, I think, CEOs and top executives, they get so planted in their old ideas, and they refuse or don’t have the courage to admit that they’re now wrong. Maybe the most underappreciated thing about Steve was that he had the courage to change his mind. And you know—it’s a talent. It’s a talent.
Apple’s tribute video on the one year anniversary of Steve Jobs’ death
Steve Jobs Interview Coming to a Theater Near You
Here’s a clip.
He’s pretty brutal to Microsoft here:
“They have no taste. I don’t mean that in a small way, I mean it in a big way.”
“They make third-rate products.”
Jobs said that the past twelve years of his life, since his return to Apple, had been the most productive in terms of creating new products. But his more important goal, he said, was to do what Hewlett and his friend David Packard had done, which was create a company that was so imbued with innovative creativity that it would outlive them.
If anyone is finally going to make convergence happen, it could likely be Apple. A fine final act for Steve Jobs.
He called Jonathan Ive, Apple’s design chief, his “spiritual partner” at Apple. He told Isaacson that Ive had “more operation power” at Apple than anyone besides Jobs himself — that there’s no one at the company who can tell Ive what to do. That, says Jobs, is “the way I set it up.”
via @jackschafer
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