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Eric Schmidt on does “Google Plus Your World” favor Google+ too much?
(by searchengineland)
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The Web Is Shrinking. Now What?
When you exclude just Facebook from the rest of the Web, consumption in terms of minutes of use shrank by nearly nine percent between March 2010 and March 2011, according to data from comScore. And, even when you include Facebook usage, total non-mobile Internet consumption still dropped three percent over the same period.
We’ve known that social is growing lightning fast — notably, Facebook consumption, which grew by 69 percent — but now it’s clear that Facebook is not growing in addition to the Web. Rather, it’s actually taking consumption away from the publishers who compete on the rest of the Web.
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Memo to Twitter: with search, do not grow a brain. Partner with the best at Google and Microsoft (see Facebook-Bing), and you’ll get great AdSense, AdWords, display ads, and mobile ads without having to run all the infrastructure—and manage all the people!—to do it. They should be willing to give you 70% of the revenues now that you’re doing a billion searches a day.
Let’s say you can’t yet get the dime per search average that Google has spent a decade optimizing. Even if you only average 2 cents per search, that’s $20 million in revenue per day. Your cut? $14 million a day. That is real money: roughly $400 million a month, or $5 billion a year. And it grows as your number of searches and average revenue per search grow.
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Socializing search: Bing and Facebook enter search partnership
“The core of the search page will change radically with the help of your friends,” said Facebook co-founder and CEO
“I have no doubt that social integration will do for search what social innovation has done for games, photos, groups and events. This is just the beginning.”
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Search Takes a Social Turn
After a decade when search engines ruled supreme — tapping billions of Web pages to answer every conceivable query — many people now prefer getting their online information the old-fashioned way: by yakking across the fence.
Turning to friends is the new rage in the Web world, extending far beyond established social networking sites and setting off a rush among Web companies looking for ways to help people capitalize on the wisdom of their social circles — and to make some money in the process.
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Google Instant Makes SEO Irrelevant
Here’s what this means: no two people will see the same web. Once a single search would do the trick - and everyone saw the same results. That’s what made search engine optimization work. Now, with this, everyone is going to start tweaking their searches in real-time. The reason this is a game changer is feedback. When you get feedback, you change your behaviors. Think about it. When you push a door and it doesn’t open quickly, you push harder. When you try to drive a car up a hill and it doesn’t go as fast as you would like, you step on the gas. Feedback changes your behavior. Google Instant means no one will see the same web anymore, making optimizing it virtually impossible. Real-time feedback changes people’s behaviors.
