This is the age of the individual voice, liberated by the new media. Anyone in the younger generation who yearns for a column on the Washington Post op-ed page is seeking oblivion.
If three-paragraph distillations of other people’s writing is your idea of content, god bless you. Then everyone’s gonna do well and eight professionals will be doing real journalism while there’s still a little cash in the pipeline. That’s not quality content. Quality content is content that matters, not what most entertains; not the juiciest tidbit about Justin Bieber.
The New York Times does not use Web metrics to determine how articles are presented, but it does use them to make strategic decisions about its online report. We don’t let metrics dictate our assignments and play, because we believe readers come to us for our judgment, not the judgment of the crowd. We’re not ‘American Idol.’
It’s to Berke that Jones poses the question, “Why is aged news better than real news?” When Berke contends that the Times doesn’t sell “aged news” Jones counters by pointing to a copy of the paper and asks, “Show me one thing in there that happened today.” Berke then spends the next few seconds looking utterly befuddled while trying to come up with an answer.
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