On Monday, Mozilla and Google announced features that would allow users of the Firefox and Chrome browsers to opt out of being tracked online by third-party advertisers. The companies made their announcements just weeks after the Federal Trade Commission issued a report that supported a “do not track” mechanism that would let consumers choose whether companies could monitor their online behavior.

I have a feeling the “do not track me” option on Chrome and Firefox will be as popular as the “Quit Facebook” movement