This is going to sound really, really pretentious, but I believe in the larger truth and I believe that the truth is arrived at often in a rather messy fashion. And that gossip is part of the process.
Today, A.J. Daulerio has been running Deadspin longer than I ran Deadspin. This is the sort of meaningless numerical anniversary that I find irresistible. The above picture is from a September 2005 party Nick Denton hosted at his apartment for Arianna Huffington, mere days after Deadspin launched. Lots of great pictures in there, if you can handle what the Gawker redesign did to the formatting of old slideshows.
More 2005 Randomalia: The announcement of Gawker’s hiring of Daulerio and me in June 2005 (Daulerio to run short-lived gambling site Oddjack, me to run the as-yet-untitled sports blog) received exactly one media mention: A FishbowlNY item written by Rachel Sklar that features the following sentence: “Disclaimer: I’ve contributed to the Blacktable with excruciatingly personal details that now come up first in a Google search.” It is hilarious to me that there was a time in human history that the first thing that came up when you searched Rachel Sklar’s name was something from The Black Table.
Just to finish us off here, here is footage from the 2007 A.J. Daulerio Roast (which also featured Daulerio’s memorable response to Denton firing him) and here is me smashing Daulerio in the face with a cookie sheet. Congratulations, Daulerio, for reaching a milestone that only I knew or cared about.
Felix Salmon of Reuters interviews Gawker’s Nick Denton
Just one note: yes, he did correctly predict ad-related issues in the recession—but his company wasn’t affected by them. Revenues were flat or up while he was laying people off.
My latest at Reuters.com
After months of planning and some real-time programming, paidContent 2011; The Next Decade in Digital will convent first thing Thursday morning in New York. If you’re unable to join in the on-site networking and the hallway dealmaking at TheTimesCenter, you can stay up to speed with thoughtful programming by following our live stream starting at 8:30 a.m. Eastern. The lineup is a mix of timely Q&As and panels centered on key issues facing the industry, from ad targeting and paywalls to the impact of Google’s algorithm tweak and the search for hyperlocal dollars. Lauren Zalaznick will fill us in on the Comcast-run NBCUniversal; Dan Rose will talk about Facebook’s role as a media portal and partner; Nick Denton will explain the decision to remake Gawker—and to row it back, Arianna Huffington and Tim Armstrong will update us on AOL’s acquisition of The Huffington Post; Greg Clayman will shed some light on The Daily one month in.
Obviously, the reduction in traffic from Google — as from most design changes — has been significant.
Huffington Post was fueled by liberal rage against George Bush, Fox News and the right-wing media-political complex. They could have become the liberal Fox News. They were better placed to take that niche than MSNBC. But the only way to overcome advertiser objections is to become very, very big. And they lost their nerve.
Denton is Daddy Warbucks, but without the hugs.
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