Here’s the dirty little non-secret about Gawker: Nobody knows what anyone else is doing. We sit here manically refreshing our browsers looking for something—anything—to write about that will help you make it through your workday and help us meet our post quota. Somewhere around us, idiots are blogging about cars or video games or some horrible thing like that. As happy as we would be to have some involvement with the business side of things, it is just not the case. Actually, we really wouldn’t. For one thing, Gawker Ad Guy Chris Batty is so dismissive of the editorial team that he refers to us collectively as “Meat” (he refers to Choire as “meat manager”). He’s actually kind of a dick.