Meanwhile, the numbers just kept shooting upwards. Very quickly, I had passed celebrities like Brad Pitt (55,000 fans) and Spike Lee (67,000 fans), as well as entire countries (Spain: 25,000 fans). And as time went on, my book’s page overtook ridiculously famous authors like J.K. Rowling (95,000 fans) and even Dan Brown (499,000 fans). Soon, my book had more fans than New York City (510,000 fans). It was mind-boggling, bizarre, and unnerving, especially since it was unclear what was driving this.
Only when I noticed that some of these fans had been posting messages on my page’s “Wall” did I realize what was going on.