soup

@antderosa | facebook | testimonials | ask me anything

topics: syria | egypt | bahrain | libya | china | afghanistan | iran | iraq | japan | architecture | scandanavia | science | tech | art | design | photography

• Of course Carney wanted longer news scoops: that’s where the pro-blogging world is headed. Without them, it’s still possible to get traffic, especially if you have aggressive or deep-pocketed business-development people, but it becomes much harder to garner the kind of respect needed to be able to charge $20-$30 CPMs and start making some real money from ads. None of this should come as news to Blodget, so I wonder whether this is indicative of a conscious decision to move downmarket, or possibly of a cash crunch or pressure from The Business Insider’s investors to ramp up traffic and cashflow more aggressively. TBI is a venture-backed company, and its investors want a highly-profitable exit: that kind of business model has always been hard to square with building a strong franchise for the ages.

  Felix Salmon
  26 Mar 2010