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October 29 2009

skysignal: Hold Esquire’s December issue in front of a webcam, and an on-screen image of the magazine pops to life, letters flying off the cover. Shift and tilt the magazine, and the animation on the screen moves accordingly. Robert Downey Jr. emerges out of the on-screen page in 3-D, offering half-improvised shtick on Esquire’s latest high-tech experiment for keeping print magazines relevant amid the digital onslaught. Esquire’s top editors are clearly enthused about the new technology, called “augmented reality.” [Read more.]

skysignal:

Hold Esquire’s December issue in front of a webcam, and an on-screen image of the magazine pops to life, letters flying off the cover. Shift and tilt the magazine, and the animation on the screen moves accordingly.

Robert Downey Jr. emerges out of the on-screen page in 3-D, offering half-improvised shtick on Esquire’s latest high-tech experiment for keeping print magazines relevant amid the digital onslaught.

Esquire’s top editors are clearly enthused about the new technology, called “augmented reality.”

[Read more.]

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  1. whuffie reblogged this from laurakelly00
  2. kratlee reblogged this from soupsoup and added:
    amazing. and i’m not just talking about rdj. getting my paws on this as soon as possible. more in-depth post.
  3. himmelsblog reblogged this from soupsoup and added:
    Excited to try this out tomorrow.
  4. chrisocial reblogged this from soupsoup
  5. dontexpectanything reblogged this from ryking
  6. aaaaarie reblogged this from comosehomo
  7. megfowler reblogged this from soupsoup
  8. kim-asterisk reblogged this from jessicat
  9. yeahmon reblogged this from soupsoup
  10. comosehomo reblogged this from ryking and added:
    I can’t tell if that’s kinda creepy, or really cool.
  11. ryking reblogged this from soupsoup
  12. laurakelly00 reblogged this from soupsoup
  13. soupsoup reblogged this from skysignal
  14. jessicat reblogged this from sisifo and added:
    Hold Esquire’s December issue in front of a webcam, and an on-screen image of the magazine pops to life, letters flying...
  15. sisifo reblogged this from skysignal
  16. skysignal posted this