Soup | Anthony De Rosa - Did you know Zuckerberg’s original idea for...

Did you know Zuckerberg’s original idea for Facebook was rather different? Dark Facebook. A page on which people could write about you rather than one on which you trumpet your own achievements, hot parties, and the like. I guess Fucked Company was that Dark Facebook for internet companies earlier in the decade. Gawker is always a bit dark in that the truth is usually shaded, too nobody’s quite as smart and good-looking as they appear in their press releases — and their Facebook profile pages. Zuckerberg kind of gave me the idea couple of years ago we were both invited to the News Corp executive conference in Monterey.

- Nick Denton, Dark Journalism