The key to social is looking at every piece of...

The key to social is looking at every piece of content and thinking, “Would a human want to share this?” It doesn’t become this weird second-order thing where you’re trying to game a system; you’re trying to make things that elicit human emotion and inform people and inspire people. That’s what media creators should be doing.

Jonah Peretti

Today Buzzfeed announced it received $15.5 million in investments to expand their operations and continue to hire people for new verticals they wish to launch beyond the recent hire of Ben Smith for Buzzfeed Politics.

Look for my video interview with Ben, Jonah and Andrew Kaczynski on Reuters.com later today.
9 Jan 2012

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