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The money in modern media is metadata. Google makes its millions by trying to find as much information as possible about the people viewing content so that they can create targeted marketing. One of the all time best sources for that information is newspaper portals. I would bet you a Graeter’s sundae that if you talked to anyone in that industry and they would tell you that newspapers are barely scratching the surface of leveraging the amount of information that sails through their server logs every time someone clicks a link on their sites.


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folkengine, comment on Tighter Copyright Law Could Save Newspapers

The article by Connie Schultz is laughable, but the comments section below it is full of great commentary, like the one above.

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  1. soupsoup posted this