RIP, the Press Release (1906-2010) -- and Long Live the Tweet

Legend has it that early PR man Ivy Ledbetter Lee issued the very first press release in 1906 on behalf of the Pennsylvania Railroad, after a derailed train plunged into a creek in Atlantic City, resulting in 53 passenger deaths; The New York Times printed it verbatim.

If the same thing happened today, we’d all be looking for @nytimes to RT @PennsylvaniaRR’s real-time spin.

19 Notes

  1. lindsaykap reblogged this from soupsoup
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  3. jeremywatt reblogged this from soupsoup and added:
    Not sad to see it go.
  4. alexandergordon reblogged this from soupsoup and added:
    No question. On a small scale, the Columbia Business School Events Committee is moving from primarily email-based...
  5. j0e reblogged this from soupsoup
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  7. soupsoup posted this


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