Nielsen finds majority quit Twitter after only a month
Media folk are tripping over each other these days to tell their audiences how cool they think Twitter is and how deeply they are into Twitter culture.
Maybe so. But here’s a fascinating fact from a new Nielsen survey: Three out of every five users who sign up for Twitter drop out by the second month. That is only a 40 percent retention rate — much lower than that for Facebook and MySpace.
It makes you wonder how satisfying users are really finding Twitter. Or, maybe the question is: How short are the attention spans of some of these users?
Here’s a link to the Nielsen study along with a nice graphic of the steep decline in second-month use:
Source: brooklynmutt
24 Notes
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caterpillarcowboy reblogged this from tanya77 and added:
I’d also like to compare this metric to some sort of industry baseline. How does it compare to Facebook, for example?...
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blogsearch liked this
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tanya77 reblogged this from inothernews and added:
Re: ION comment-C’mon, we’re supposed to take the...ratings on anything seriously? They’ve...
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mindset reblogged this from pearlsbeforeswine and added:
i don’t have a twitter account so i don’t know this for sure, but i imagine twitter becoming mighty boring if you don’t...
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shorterexcerpts reblogged this from inothernews and added:
Are we really expecting...attention spans from 140-character-max tweets? Plus, there isn’t...
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inothernews reblogged this from pearlsbeforeswine and added:
Isn’t Nielsen too busy taking educated guesses at just how many people are watching TV to waste time on measuring how...
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pearlsbeforeswine reblogged this from soupsoup
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bebelestrange reblogged this from strawberrytwin and added:
they seem to have a lot of technical issues. like right now
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