“Economies of scale are the business of television, not editorial. Traditionally, newspapers and magazines appealed to niche audiences—that is what made their advertisements particularly effective. Wasn’t the Internet meant to change how advertisers reached consumers? Wasn’t it meant to make the experience more personal and individualized?”—Jake Brooks
After recreating Prohibition era Atlantic City in Boardwalk Empire, HBO is looking to resurrect Cold War era Berlin in a new spy drama project from Boardwalk executive producers Stephen Levinson and Mark Wahlberg, New Yorker writer/best-selling author Malcolm Gladwell and film/TV writer Charles Randolph (The Interpreter). Set in Cold War Berlin, the untitled project, to be written by Randolph, centers on a missionary who becomes involved in the CIA.
“Happiness in marriage is not something that just happens. A good marriage must be created. In the Art of Marriage, the little things are the big things. It is never being too old to hold hands. It is remembering to say ‘I love you’ at least once a day. It is never going to sleep angry.
It is at no time taking the other for granted; the courtship should not end with the honeymoon; it should continue through all the years. It is having a mutual sense of values and common objectives. It is standing together facing the world. It is forming a circle of love that gathers in the whole family.
It is doing things for each other, not in the attitude of duty or sacrifice, but in the spirit of joy. It is speaking words of appreciation and demonstrating gratitude in thoughtful ways. It is not expecting the husband to wear a halo or the wife to have the wings of an angel.
It is not looking for perfection in each other. It is cultivating flexibility, patience, understanding and a sense of humor. It is having the capacity to forgive and forget. It is giving each other an atmosphere in which each can grow. It is finding rooms for things of the spirit. It is a common search for the good and the beautiful.
It is establishing a relationship in which the independence is equal, dependence is mutual and obligation is reciprocal. It is not only marrying the right partner, it is being the right partner.”
”—Paul Newman’s letter to his wife on their wedding (via graceingray)
A Hulu spokeswoman did release a statement to All Things D, a Web site owned by the News Corporation: “Unfortunately, we were put in a position of needing to block Fox content on Hulu in order to remain neutral during contract negotiations.” Hulu refused to comment further.
But for reasons that remained unclear, the blockade did not work in all Cablevision households. Furthermore, within hours, the News Corporation realized that by blocking Cablevision subscribers’ computers it was also blocking some people who pay Cablevision for Internet only and pay competitors like DirecTV for television. Those people were “caught in the crossfire,” Ms. Wright said.
The News Corporation reinstated access in a matter of hours.
After a Q4 in which they added $5.2 billion to their cash reserves, Apple now has $51 billion in cash.
During Q&A on the earnings call today, someone asked what Apple was going to do with all that money. Steve Jobs would only say that they there are one or two “strategic opportunities” out there right now.
I’m looking at Dell’s market cap. It stands at $28.5 billion. That means that after next quarter (the holiday quarter), Apple will have enough cash on their hands to buy Dell twice over.
It was 1997 (the year Jobs returned) when Michael Dell was famously asked what he would do if he were put in charge of Apple:
What would I do? I’d shut it down and give the money back to the shareholders
Are lots of people freaking out because they have no idea what referrer IDs are but trust the WSJ to tell them when they need to be concerned? Yes.
Will a bunch of Attorneys General with aspirations for the Senate launch an investigation on this? Probably.
Is it a web-wide “problem,” not just a Facebook problem? Yes.
Would we mock one of our own writers on Yammer if they said they wanted to write this story? A lot.
Would you scream at us for posting it? I hope so.
If you do stuff online, people are tracking it and putting it into a database and trying to sell you stuff based on that. There’s not much you can do about it except not be online. And it’s not all that bad, really, to get ads for diapers when you’re having a baby, or ads for cars when you are looking to buy a car. Life will go on.
Memo to Twitter: with search, do not grow a brain. Partner with the best at Google and Microsoft (see Facebook-Bing), and you’ll get great AdSense, AdWords, display ads, and mobile ads without having to run all the infrastructure—and manage all the people!—to do it. They should be willing to give you 70% of the revenues now that you’re doing a billion searches a day.
Let’s say you can’t yet get the dime per search average that Google has spent a decade optimizing. Even if you only average 2 cents per search, that’s $20 million in revenue per day. Your cut? $14 million a day. That is real money: roughly $400 million a month, or $5 billion a year. And it grows as your number of searches and average revenue per search grow.
There’s a lot of eyeball studies that show that people ignore banner ads when they browse websites, most of which I agree with, and clearly IAB banners (the standard sized ones you see when browsing any website) aren’t the most effective way to advertise online, but you can’t tell me that these are less effective than an advertisement that you can literally completely avoid without knowing that you’re even doing it - THE FRONT SECTION WAS 70 PAGES OF NO CONTENT AND JUST ADS.
It’s not that I don’t acknowledge that a lot of times print content is of a higher and more painstakingly curated quality, I’m much moreso speaking on behalf the disparity of value/cost efficiency between the two mediums from the perspective of the advertiser.
I don’t mean to be so rant-y about the whole thing, but it’s just annoying that brands expect digital publishers to be held so accountable while being all willy nilly with the print people. It’s like if your parents were buying you generic Oreos to eat while taking your brother to Per Se multiple times a year (seriously, it’s exactly like that). I guess it’s just that, as the son who’s eating generic Oreos, I wouldn’t mind going out to eat every now and again.